gamification

In today’s fiercely competitive digital entertainment industry, Asian gaming brands need more than just a rich variety of games and generous rewards to establish long-term influence. The rapid rise of the JILI brand and the strong resonance it has built among its members can be attributed to its ability to amplify the “Flow Experience,” creating …

JILI is More Than Just JILI: Deconstructing an Entertainment Brand that Synchronizes Members’ Heartbeats Read More »